Seriously — Privacy Policy
Last updated: October 24, 2025
Seriously (the “App”) is an iOS mobile app that provides AI‑powered diet coaching, calorie tracking, and nutrition tips. I respect your privacy and am committed to protecting your personal data. This Privacy Policy explains what information I collect, how it’s used and shared, and your rights.
Important: Seriously is a general wellness app. It does not provide medical or healthcare advice or treatment. See the Health Disclaimer in the Terms of Service.
The data controller is the individual developer of Seriously (EU‑based private person). For all privacy and support matters, contact: seriouslyapp.com@gmail.com.
- Account Information. If you sign in with Apple or Google, I receive identifiers from those providers (e.g., name, email). I do not receive your passwords.
- Profile & Wellness Data. Age, weight, height, dietary preferences or restrictions, calorie targets, and similar wellness details you choose to enter. Some entries may be considered health‑related data; they’re processed only with your explicit consent, which you give when entering them in the App.
- Food Photos & Images. Photos of meals and food you upload for calorie tracking and AI analysis. These images may contain visual information about your food, meals, dining environment, and occasionally metadata (e.g., time, location if enabled on your device).
- AI Chat Inputs. The questions and messages you submit to the AI coach. Avoid sharing highly sensitive data.
- App & Device Data. Logs about feature usage and basic device data (model, OS version, app version, and identifiers needed for functionality/troubleshooting).
- Advertising & Analytics Data. To measure and optimize marketing campaigns, I collect information through Meta’s advertising SDK, including:
- Advertising Identifiers: Apple’s Identifier for Advertisers (IDFA) and similar device identifiers
- App Events & User Behavior: Information about your interactions with the App (e.g., app opens, feature usage, subscription events) to measure campaign effectiveness and optimize ad delivery
- Device & Technical Information: IP address, device type, operating system, app version, and similar technical data
- Conversion Events: Actions you take in the App (such as completing registration or subscribing) that indicate campaign performance
This data is shared with Meta (Facebook) to help me understand which marketing efforts are effective and to show relevant ads to potential users on Meta’s platforms.
- Subscription & Payment Data. If you subscribe to Premium features:
- Purchase Information: I receive confirmation of your purchase, subscription plan, renewal status, and purchase date via Apple’s in-app purchase system through RevenueCat
- Transaction Records: Apple transaction IDs, receipt data, and subscription status for verification and customer support
- Billing Information: I do not receive, process, or store payment card details, billing addresses, or financial information - all payment processing is handled securely by Apple
- Purchase History: Records of subscription start dates, renewals, cancellations, and refunds for customer support and legal compliance
I collect only what’s needed to provide and improve the App.
- Provide & Personalize the Service. Use profile/goals/chat inputs to tailor coaching and tracking features.
- AI‑Powered Responses. Your chat inputs are sent securely to AI providers (OpenAI and/or Google) to generate responses.
- Food Photo Analysis. Uploaded food photos are analyzed using AI to detect food items, estimate calories, and identify macronutrients.
- AI Model Training & Improvement. Food photos and related data (in anonymized/de-identified form) are used to train and improve AI calorie detection, food recognition, and nutrition estimation models. This helps make the App more accurate and beneficial for all users. Your identity is removed before data is used for training.
- Account & Support. Authenticate your login (Apple/Google), send critical service updates, and respond to support.
- Subscription & Payment Processing. Verify subscription status, process renewals, handle subscription changes, manage access to Premium features, and maintain transaction records for customer support and legal compliance (via RevenueCat and Apple’s systems).
- Marketing & Advertising. Measure the effectiveness of marketing campaigns, optimize ad targeting and delivery on Meta’s platforms (Facebook, Instagram), track conversion events, and understand user acquisition channels. This helps me run cost-effective marketing campaigns to reach potential users.
- Improve & Secure the App. Analyze aggregated usage (de‑identified where possible), fix bugs, and prevent abuse or fraud.
- Legal Compliance. Comply with lawful requests and tax/transaction record‑keeping where applicable.
I will not use your data for purposes that are incompatible with the above without informing you and obtaining any required consent.
Legal Bases (GDPR)
- Contract. Most processing is necessary to provide the App you requested.
- Consent. Special‑category (health‑related) data and marketing emails rely on your explicit consent; you can withdraw consent at any time.
- Legitimate Interests. Improve the App (including AI model training with anonymized data), prevent fraud/abuse, and ensure security—balanced against your rights.
- Legal Obligation. Where laws require record‑keeping or disclosures.
AI and Third‑Party Processors
To power features, I use a small number of service providers acting on my instructions as processors. I share only what’s necessary to provide the App and operate marketing campaigns. I do not sell your personal data to third parties.
- AI providers (e.g., OpenAI, Google). Your prompts (and minimal context) are sent to generate a reply. I do not include your direct contact details in prompts. Processing is subject to each provider’s terms; I do not control their systems.
- Supabase (backend infrastructure). Provides secure database, authentication, and backend services to store and manage your account data, wellness entries, chat logs, and food photos. Data is encrypted in transit and at rest.
- RevenueCat (subscription management). Processes Apple purchase receipts, manages subscription status verification, handles subscription analytics, and facilitates customer support for billing issues. I do not receive your payment card details through this service.
- Meta Platforms (advertising & analytics). The Meta Ads SDK collects and shares app usage data, device information, advertising identifiers (IDFA), and conversion events with Meta (Facebook) to measure advertising campaign performance, optimize ad delivery, and track return on ad spend. Meta processes this data as a joint controller under its own privacy policy. You can learn more about Meta’s data practices at https://www.facebook.com/privacy/policy and control ad preferences through your device settings (iOS: Settings > Privacy & Security > Tracking, and Settings > Privacy & Security > Apple Advertising) and Meta’s ad settings.
- Apple / Google (auth & app stores). Governed by their terms when you sign in or purchase.
Data may be processed in or transferred to countries outside the EU. Where this happens, I rely on appropriate safeguards and protect data in transit and at rest. Meta may process advertising data in the United States and other countries; Meta relies on Standard Contractual Clauses and other mechanisms approved by the European Commission for international data transfers.
Data Sharing
- With your direction/consent. For future optional integrations you explicitly enable.
- Legal requests. Only what’s required and, if allowed, I’ll notify you.
- Protection of rights & safety. To enforce terms and protect users.
Retention
- Account data is kept while your account is active. Upon deletion or prolonged inactivity, it’s deleted or anonymized (subject to brief backup retention).
- Wellness entries & chat logs. Kept so the App works (e.g., showing your history) and deleted on account deletion or upon your request. Not used for third‑party advertising.
- Food photos for training. Photos used for AI model training are anonymized/de-identified and may be retained indefinitely to preserve AI model quality and accuracy, even after account deletion. This is necessary to maintain the functionality and accuracy of trained models that benefit all users.
- Subscription & transaction records are kept for as long as your subscription is active, plus additional time as required for customer support, dispute resolution, tax compliance, and legal obligations (typically 7 years for financial records). Apple retains its own transaction records per their policies.
Your Rights (GDPR)
You can request access, correction, deletion, restriction, portability, and objection (including to marketing). You can withdraw consent at any time. To exercise rights, email seriouslyapp.com@gmail.com. I may need to verify your identity. You also have the right to complain to your local data protection authority.
Advertising & Tracking Choices:
- Limit Ad Tracking: You can limit ad tracking on iOS by going to Settings > Privacy & Security > Tracking and disabling “Allow Apps to Request to Track.” You can also disable personalized ads by going to Settings > Privacy & Security > Apple Advertising and turning off “Personalized Ads.”
- Opt Out of Meta Advertising: You can control how Meta uses your data for advertising through Meta’s ad preferences at https://www.facebook.com/adpreferences and https://www.instagram.com/accounts/privacy_and_security/
- Impact of Opting Out: Opting out of tracking may limit my ability to measure campaign effectiveness but will not affect core App functionality.
Automated Decision‑Making
I do not engage in automated decision‑making that produces legal or similarly significant effects about you.
Security
TLS encryption in transit, encryption at rest, access controls, least‑privilege, logging, and routine updates/monitoring. No system is 100% secure, but I take appropriate measures. If a breach affecting your data occurs, I’ll notify you and authorities as required.
Children
The App is for users 16+. I do not knowingly process data of children under 16. If you believe a child’s data was provided, contact me for deletion.
International Transfers
Where data is processed outside the EU, I rely on legally appropriate safeguards and technical/organizational measures to protect your data.
Changes to This Policy
I may update this Privacy Policy. Material changes will be notified in‑app or via email. Continued use after the effective date signifies acceptance.
Email: seriouslyapp.com@gmail.com